Brochures play a large role in the packaging of a business. They integrate important information about a company like its products and their superiority over the competitor, its key features, its contact information, and so on, therefore giving reliability to it in the market. Since, they portray an essential role as a publicity tool it is important that they are designed professionally & printed in good quality. Read on to find out some very helpful hints both on brochure development and brochure printing.
The design process of a brochure must ensure that the final outcome looks professional, provides information in a clear and concise fashion, and is appealing to the target customers. Along with sharp use of colours, an appropriate layout of text and pictures is also very important in brochure design. All the elements like fonts, borders, graphics etc. should blend perfectly. In addition to being coherent and easy to follow, the brochure must also be good looking and not jumbled and messy.
While designing a brochure, brochure printing aspects should be kept in mind. It is usually a good idea to take a test print out to see how the final brochure is going to look before you send it for bulk printing.
The design should be created keeping in mind the brochure printing fund allocation. In case you have a limited budget, you can always explore the option of black and white printing as it turns out to be much cheaper than colour printing. If you are not pulled back by budget and are looking for colorful brochures, then thicker and glossier papers should be used, as they enhance the beauty of colour prints. Even if you have in mind a compact brochure with both sides printed, then ensure that the paper quality is good and its thickness is sufficient so that prints on either side don't overlap or smudge against each other.
Looking for rebates from the printer is a good approach if brochure printing is being done on a large scale. However, to maintain the good name of the business, and to project a positive image to potential customers, quality must always be top on the priority list, even if it slightly raises the costs.
The design process of a brochure must ensure that the final outcome looks professional, provides information in a clear and concise fashion, and is appealing to the target customers. Along with sharp use of colours, an appropriate layout of text and pictures is also very important in brochure design. All the elements like fonts, borders, graphics etc. should blend perfectly. In addition to being coherent and easy to follow, the brochure must also be good looking and not jumbled and messy.
While designing a brochure, brochure printing aspects should be kept in mind. It is usually a good idea to take a test print out to see how the final brochure is going to look before you send it for bulk printing.
The design should be created keeping in mind the brochure printing fund allocation. In case you have a limited budget, you can always explore the option of black and white printing as it turns out to be much cheaper than colour printing. If you are not pulled back by budget and are looking for colorful brochures, then thicker and glossier papers should be used, as they enhance the beauty of colour prints. Even if you have in mind a compact brochure with both sides printed, then ensure that the paper quality is good and its thickness is sufficient so that prints on either side don't overlap or smudge against each other.
Looking for rebates from the printer is a good approach if brochure printing is being done on a large scale. However, to maintain the good name of the business, and to project a positive image to potential customers, quality must always be top on the priority list, even if it slightly raises the costs.
